(Jeffrey) Lim Tau Hoong serve as the Managing Director of Intellectual Avenue. He brings an excellent mix of hardware and software skills to the organization. Jeffrey's current work involves implementing Web-enabled software systems. He has a wide variety of industry experience at both software and engineering field. Jeffrey completed the IT and telecommunication Degree from University of Adelaide and is an MBA candidate at the School of Management at University of Tun Abdul Razak (UniTAR), Malaysia concentrating in financial management and e-commerce.

He will be responsible for marketing development as well as overall responsibility for the strategic direction of the company. He will also oversee new product development. Jeffrey will be responsible with consulting his views on the architectural designs of the technology combined with his understanding of financial management and e-commerce to develop a better business concept.

Jeffrey Lim has worked for a Malaysia based company called APC System Sdn Bhd working as the IT manager supporting all the system in the company from July 2001 to April 2002 while teaching part time in Inti College Penang for engineering and foundation course. Jeffrey also worked for an Australia based company called EchoMe Inc while studying in Australia from August 2003 to July 2004. He was the telecommunication support adviser on a project 1900record system for EchoMe which digitized the storage of data communication in server system for easy distribution.

Lim Chee Loon serve as a Sales and Marketing Manager. He will lead the development and execution of sales strategies, working closely with partners to develop customers, market and revenue streams. Mr Lim brings a wealth of customer sales, service and business development experience to the organization, notable in the areas of software development, Internet marketing and hospitality. Mr Lim has a Bachelor of Arts degree from Flinders University with multimedia and design, and has a keen interest in how technology is changing society and the way we communicate.

Mr Lim has worked for Hong Hong Printing as a artist in year 96. He has also worked for TCE communication Sdn Bhd as a designer from year 1997 to 1999. Later he went down Singapore and worked for AJ Pte Ltd before starting his own company View Venture in Year 2001. Mr Lim will be responsible for the Soft Launch, the development and progress of the Hard Launch, and any future sales developments.

There are many more fellow employees in our company contributing towards the development of the company in different field.